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Alex Kalluf joins Joan as chief data officer

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By Minda Smiley | Reporter

September 23, 2016 | 2 min read

New York City agency Joan Creative, which was founded by Jaime Robinson and Lisa Clunie earlier this year, has brought on Alex Kalluf as chief data officer.

Alex Kalluf

Alex Kalluf

Kalluf joins from Figliulo & Partners, where he served as senior director of intelligence and analytics. In his new role, he’ll be tasked with overseeing data and market practices for the agency.

“Alex has an incredibly diverse background which, coupled with his depth of experience in data analytics and creative spirit, was something we just couldn’t pass up,” said Lisa Clunie, CEO of Joan Creative, in a statement. “We felt that Alex’s understanding of market research and industry trends gives him a great edge. He can identify opportunities and cultural connections, coupled with the kind of thinking that challenges the status quo. What can we say – he is a Joan!”

Joan opened its doors in May with General Mills on board as a launch brand. Prior to founding Joan, Clunie served as chief operating officer at Refinery29 while Jaime Robinson served as co-executive creative director at Wieden + Kennedy’s New York office, working with brands including Delta Air Lines and Clinique.

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