Ad of the Day: Sony brings a derelict casino to life with a multi-coloured glitter explosion
Following the same pattern as its 'Balls' and 'Colour Like No Other' spots, Sony is back at it again with a mesmerizing multi-coloured campaign to promote its 4K technology.
Ad of the Day: Sony brings a derelict casino to life with a multi-coloured glitter explosion
The brand's 'More Brilliance, More Beauty' ad sees an enchantingly grand, derelict old building come to life with the help of 4000 exploding balloons filled with brightly hued glitter.
Set to the soundtrack of Tom Odell's take on Cyndi Lauper's classic track 'True Colours', the film looks to showcase the picture quality of the entertainment giant's Bravia 4K TVs. It was shot in 4K and created by American director Andre Stringer with the help of DDB Berlin.
A cacophony of colour erupts as glitter cascades around the casino in the campaign. A number of key visuals were captured by high-speed photographer Fabian Oefner who attached a noise sensor to the camera shutter, so that it triggered every time a balloon popped, helping to achieve detailed and striking images.
"Whether through our products, or through our marketing, our company’s philosophy is to satisfy people’s curiosity," said Shuhei Sugihara head of brand and product communication at Sony Europe.
"Our new TV commercial continues Bravia's legacy of adverts. From balls, bunnies and flower petals to balloons and glitter – Sony has always used striking colour and visual beauty to showcase its range of televisions.
"The creative direction of this footage was based on the same idea and we hope viewers truly feel something from this beautiful image, which uses a million glittery details to truly demonstrate the difference our 4K HDR TVs provide in terms of colour, contrast and detail."
The campaign will launch in UK, Ireland and Germany from the beginning of October. Click on the image below to watch the full film.
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