US Creative Work of the Week: Babies sport election-themed diapers in adorable Honest Company spot
To try and brighten spirits during one of the most heated and controversial presidential election cycles to date, The Honest Company has rolled out an adorable spot featuring babies clad in diapers that have both donkey and elephant illustrations on them.
The video, which was created by agency Supermoon to promote The Honest Company’s limited-edition line of election-themed diapers, has been voted by readers as US Creative Work of the Week.
In the ad, a group of babies are placed in a giant white room filled with red stuffed elephants and blue stuffed donkeys. The babies go on to laugh, play with and hug the animals of both political parties while the song ‘Why Can’t We Be Friends’ by War plays, driving home The Honest Company’s point that the innocence of childhood prevents them from seeing the world through a political lens.
Jessica Alba, co-founder of The Honest Company, said in a statement that the diapers “were inspired by all of the little ones out there who were born not to see red or blue, but simply to love.”
This is the second spot that Supermoon has created for The Honest Company. The first, called ‘Match Print,’ debuted over the summer.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.