Liberty Global brings Netflix to video customers in 30 countries
Liberty Global, the largest cable TV and broadband company, is partnering with Netflix Inc. for a multi-year partnership to make content available to video customers across 30 countries. The advanced digital TV platforms will bring Netflix series, movies and kids programming to Liberty Global subscribers in Europe, Latin America and the Caribbean.
Liberty Global brings Netflix to video customers in 30 countries.
“We are committed to bringing the best content to our customers, and are thrilled to expand our partnership with Netflix. This deal will provide even more freedom to our subscribers – allowing them to access a gold mine of amazing TV and films at the click of a button, fully integrated into their usual TV viewing set-up,” said Mike Fries, CEO of Liberty Global, in a statement.
This partnership comes after the U.K. launch of Netflix on Virgin Media in 2013. Liberty Global has also invested in content through “acquisitions, partnerships and original commissions alongside the $2.5 billion spent each year on licensed content for its video platforms.”
“This partnership builds on our strong relationship with Virgin Media in the UK, allowing millions of our mutual customers around the world to easily access the broadest range of TV shows and movies without having to search for that other remote control. Combining the Netflix app - and all the great content it provides - into the familiar, easy-to-use cable box makes both more appealing,” said Reed Hastings, Netflix CEO, in a statement.
The Netherlands will be the first one to launch Netflix on the Horizon box through this new partnership. After technological updates, more countries will receive the ability to watch through 2017.
You can access the Found Remote hub here. Sign up to receive The Drum's Found Remote newsletter.