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Advertising Ad of the Day

Ad of the Day: Marvel star-studded 'Save the Day' spot entices US citizens to vote by promising that Mark Ruffalo will get naked

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By Rebecca Stewart, Trends Editor

September 21, 2016 | 2 min read

The Drum's Ad of the Day sees Avengers star Mark Ruffalo promise to do a full frontal nude scene if US citizens vote against Donald Trump in the forthcoming presidential election.

Ruffalo features in the star-studded campaign from Save the Day, a pro-Hillary Clinton group dedicated to spreading the idea that voting is a "necessary and heroic act," and promises to go "full Marky," if Trump loses out on the White House.

Shot in the style of a spoof celebrity filled talking heads video, the ad was created by Marvel director Joss Whedon and shows A-listers like Scarlett Johansson, Julianne Moore, Robert Downey Jr and James Franco waxing lyrical about reasons not to elect the property tycoon.

Describing Trump as a "racist, abusive coward who could permanently damage the fabric of our society," the ad goes on to say that if people go on to vote for anyone other than The Apprentice host then Ruffalo will get naked.

The three-minute ad is the first video launched by the organization, but a further series of campaigns will be produced prior to the election using $1m worth of funding donated by Whedon according to the Hollywood Reporter.

"Seeing somebody famous makes people stop," he told the magazine.

"Seeing something funny makes people stop. Seeing something with emotion makes people stop,” he adds. "Those are the ways you can get to people."

Click on the image below to watch the film in full.

Save the Day: advert-top-1 by Joss Whedon

By Save the Day

Overall Rating 4/5

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