Havas launches new business offering strategic and tech services to early stage ventures
The holding group has launched Havas Ventures in Melbourne with the aim of helping newer startup businesses with some of the tasks that ad agencies specialise in, such as marketing, strategy and technology.
Havas Ventures
The new unit will be led by VC and entrepreneur Eddie Wilson, whose role will be founder and executive director of Havas Venture. He will report into Havas Australia Group's executive management team.
Havas Ventures is seeking brands that are “high potential Series A brand partners”, meaning that the business has been through at least one round of significant venture capital funding.
Wilson said: "Some nine out of ten new ventures fail. We also know that considered marketing is so often the key differentiator between success or failure of a business. After two years in the making, I'm thrilled to finally announce to the market that we have an offering that will help close this gap in a meaningful and productive way."
According to Havas Ventures, it will offer four distinct service lines, including strategic consultancy, marketing & communications, capital investment and global network access for early stage growth ventures in Australia. It believes no other ad agency or VC firm offers all four aspects.