ID Comms partners with Population Media Center to help promote women's rights
Global media management consultancy ID Comms has announced a global partnership with Population Media Center (PMC), a non-governmental organisation that uses mass media to promote the health and rights of women and girls and protect the environment.
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As part of the partnership ID Comms will provide PMC with marketing advice, training and brand introductions in an attempt to help it reach more people around the world.
PMC creates TV and radio serialized dramas designed to embed positive role models into prime time entertainment and subsequently drive behavioural and societal change towards women’s and girl’s rights.
Its Nigerian radio series, Ruwan Dare (“Midnight Rain”), was successful in encouraged listeners to use their local health clinics for family planning with more than two-thirds of new health clinic clients reporting that they sought services because of the show.
“We are very excited to be working with Population Media Center, which is making a real difference in the lives of women and girls in some of the most hard-to-reach communities across the globe,” said Tom Denford, co-founder of ID Comms.
“The way PMC tackles these behavioural issues through media exposure is really easy for us to get excited about. The team at ID Comms are trusted advisors to some of the world's leading brands, helping them compete in a fast changing media landscape. We are therefore hugely excited to be supporting PMC’s incredible work, applying the same knowledge and skills to drive real change in the world through media. ”
PMC founder and president, Bill Ryerson, added: “We are delighted to be working with the team at ID Comms to help us analyse new markets and connect with more of the world’s major brands.”
“There is no more cost-effective use of charitable dollars than in preventing unplanned and unwanted births and reducing birth rates worldwide through information and empowerment,” said Ryerson. “The work of PMC is helping empower women and girls and prevent the needless suffering of millions of people. ID Comms is helping us expand this work. With their help, we’re going to reach more people, which is desperately needed.”