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Resorts World appoints RBH as lead creative communications agency

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By Jessica Davis, Consultant Journalist

September 16, 2016 | 2 min read

Resorts World Birmingham has appointed RBH as its lead creative and marketing communications agency, having worked together on a project basis since October 2015.

RBH will be responsible for all creative concepts, advertising campaigns, digital media, research and consumer PR, as well as additional ad hoc projects, tactical activity and event support.

With over 50 outlet shopping stores, Resorts World Birmingham has been working in partnership with the agency to increase their customer relationships. RBH has supported the Resorts World team across a range of projects including retail activation, consumer PR, social media, blogger outreach, events, digital, advertising and more.

RBH is also responsible for delivering a number of tactical activation campaigns in order to drive footfall and increase dwell time. Examples of their work include the build and installation of The Very Hungry Caterpillar™ soft play area, creating a British seaside resort ‘Birmingham-on-Sea’ including deckchairs, seagulls and giant ice creams, and most recently, transforming the venue for a ‘summer of sport’ complete with running tracks.

Barry Clemo, group strategy director for Genting UK, the owners of Resorts World Birmingham, said “RBH have delivered to a consistently high standard since launch and have helped us to promote our retail, leisure and entertainment offering with strong creative, PR and tactical activation campaigns.”

Angel Gibbons, agency partner at RBH, comments: “We’re delighted to have been officially appointed as the lead creative and marketing communications agency for Resorts World Birmingham. We’re looking forward to expanding on the great work already undertaken and are confident that our new advertising campaign will deliver the impact needed during the next few months in the run up to the important Christmas trading period.”

Following extensive research and evaluation, RBH is launching a new advertising campaign focusing on the Resorts’ 70 per cent off RRP outlet shopping offer and introducing their new ‘Beyond Outlet Shopping’ strapline. The new creative will be rolled out in the Resort and via an extensive media schedule, including outdoor, digital media, social, radio and VOD. A Christmas TV advert will also be developed using the new creative style.

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