Production company behind Trollied and People Just do Nothing moves into branded content
Roughcut TV, the production company behind Trollied and the Bafta-nominated People Just Do Nothing, is setting its sights on advertisers with the launch of a branded content division.
Production company behind Trollied and People Just do Nothing moves into branded content.
It’s a natural step for the production house, given the growing appetite for broadcast-quality content from advertisers as well as its own recent success. Shows like Trollied and People Just Do Nothing have strong fanbases behind them, particularly the latter which has amassed a strong following on the online-only BBC Three.
Roughcut TV producer Bertie Peek will lead the team.
Like most production houses, Roughcut has worked with brands on smaller projects in the past but by having a dedicated division the business can make a concerted push for bigger jobs and consequently larger budgets.
Earlier this year, it was commissioned by Fever PR to produce an online video for the launch of the Playstation 4 game No Man’s Sky. Featuring comedian Bill Bailey, the ad generated 2.6 million views across Facebook and YouTube, with 1 million of these in the first 48 hours of release.
Ash Atalla, managing director of Roughcut TV said, “Content is content, so this feels like a natural progression for Roughcut. As a company with a proven track record for creating successful TV comedy series, we’re now applying those skills for brands, bringing expertise and talent relationships to this new sector. We are open to new partnerships, new ways of working and we are open for business.”