Isobar China names Dr Grace Liu as first CEO
Isobar has named Dr Grace Liu as chief executive of its operations in China.
Dr. Grace Liu Isobar China
The new role will see Liu take charge of both of the company's offices in Shanghai and Beijing, with the aim of strengthening the service offerings and creative side of the business overall.
Liu will be based in Shanghai and report to Jane Lin-Baden, chief executive of Isobar APAC and Isobar China Group.
Lin-Baden said: “Grace has a track record of innovating her businesses into new domains and capabilities. As a great enabler of innovation and integration, she has excellent command of corporate management with global mindset and local insight. Digital is a critical business agenda for brands to expand in China and it is in Isobar’s DNA. I am focused on inviting talent with diversified backgrounds to join us in scaling up our services, in the area of Brand Commerce and product and service design.”
She has previously served as chief executive of TNS and TNS Sinotrust China.