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TVTY raises $6.7m in funding to accelerate global growth

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By The Drum Team, Editorial

September 12, 2016 | 2 min read

Paris-based TVTY has announced that it has raised $6.7m in funding, with money going towards doubling its research & development team, increasing customer success teams and accelerating growth across the globe.

TVTY

TVTY

Serena Capital led the round, with TVTY’s previous investors Partech International and 360 Capital Partners also contributing.

The company, which has offices in Paris, New York and London, gives advertisers tools to connect their digital marketing campaigns to offline events like TV shows or changes in the weather, a concept it refers to as “moment marketing.”

According to TVTY, its “moment marketing” platform is used by brands including Tesco, Sony, Volkswagen and Nationwide in more than 40 countries.

Eliott Reilhac, CEO-EMEA at TVTY, said: “Moment Marketing is undergoing phenomenal growth. Offline events related to TV, sport and weather have created huge interest. Now, advertisers want us to help them sync digital campaigns to many more moments that matter most to their customers. They know they have to create campaigns that are more culturally and contextually relevant than ever before to cut through. Today’s investment will ensure we continue to lead the way in helping them do this.”

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