The new-look fiver: Five agencies reimagine the five pound note
As the new plastic five pound note enters into circulation in the UK today, five agencies try their hand at redesigning the fiver.
Could this be the future of the fiver
Coley Porter Bell
Concept 1 - Back to Basics
With the increases in contactless payments and moves towards a cash-free society, we wanted to use the new £5 note to help teach the children the value of money. The note itself is highly tactile with a number of finishes including a brail number five to draw attention to the fact that a cash transaction requires a physical interaction between two people. The reverse of the note shows coins which add up to the value of £5 and can be used in a playful way to help children count money.
Concept 2 - Change for better
What do you do with change from a fiver? Tapping into the broader societal trend for social justice, equality and positive consumerism, Change for Better encourages consumers to not just chuck it in their bag or pocket; any change from this five pound note automatically goes to charity.
An NFC tag embedded in the note allows consumers to use their smartphones to view the benefitting charities and find out what more they can do to help. It could also be used to aid counterfeiting and track the lifecycle of the note.
Hunterlodge
Concept 1 – ‘The Lady Godiva’
Who better to adorn the new note than a British icon, the legendary Lady Godiva? Passionate advocate of the rights of ordinary people, symbol of that most neglected area of the UK, the Midlands and with a name that is synonymous with the fiver, she is the only choice.
Concept 2 –‘The Channel Five-r’
It’s time to get back some of the money that the Bank of England has spent on its new smart fiver and what better way than through sponsorship. Our new Channel fiver will feature modern TV heroes like Ice Road Truckers, police interceptors and Dogs with jobs.
Right now our fiver can be interactive; with an augmented reality app on your smartphone you can access all sorts of C5 content. In the not too distant future the latest roll-able, bendable flat screen technology would allow members of the public to watch tv on their new fiver and even shop online.
Credits
Head of art: Martin Irish
Copywriter: Jake Holmes
Creative director: Peter Murphy
Lambie-Nairn
Post Brexit visit to Heathrow. Where €200 cost £199.98 (includes £3 commission and £2.96 card handling fee) Ouch.
Credits
Executive creator director: Adrian Burton
Emoji is one of the first truly universal languages and it is changing the way we communicate. What about the way we spend money? Something for everyone: Emoni fills the gap between the tangible, emotional connotations associated with using cash and the cold efficiency of faceless, impersonal, online banking.
Credits
Designer: Tom McMahon
RPM
As the world gets contactless, let’s face it, the Fiver’s finished.
With this in mind, we wanted to use this soon-to-be-obsolete canvas to remind the world that however virtual the future might get, real-life tangible experiences are what life is all about. A series of iconic British experiences, from a day at Brighton Beach (courtesy of Martin Parr) to sundown at Glastonbury’s Pyramid Stage, are brought to life on notes that encourage the bearer to stop and think about what life could be like if they ‘spend it right’.
Credit
Creative director: Tim Jones
Stack
Britain’s Age of Austerity.
The Exchequer is bare,
and the public purse
squeezed like never before.
Every penny of public spending
needs to earn its keep.
Here’s a way to use the new £5 note
to help make some money.
Not just spend it.
Introducing the new ad-friendly
Five Sheet.
Advertising space for Britain’s
businesses, with an audience
of millions every day.
It’s a genuine money spinner
for HM Treasury.
In fact, it’s the first banknote
to pay for itself.
Credits
Agency: STACK
Executive creative director: Iain Hunter
Creative director: Dan Plotkin
Copywriter: Dan Smith
Do you think you could design the new fiver? Tweet us @TheDrum to show us what you can come up with.