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The new-look fiver: Five agencies reimagine the five pound note

Author

By Jenny Cleeton, Social Media & Video Content Creator

September 13, 2016 | 6 min read

As the new plastic five pound note enters into circulation in the UK today, five agencies try their hand at redesigning the fiver.

Could this be the future of the fiver

Could this be the future of the fiver

Coley Porter Bell

CPG change for the better

Concept 1 - Back to Basics

With the increases in contactless payments and moves towards a cash-free society, we wanted to use the new £5 note to help teach the children the value of money. The note itself is highly tactile with a number of finishes including a brail number five to draw attention to the fact that a cash transaction requires a physical interaction between two people. The reverse of the note shows coins which add up to the value of £5 and can be used in a playful way to help children count money.

CPG change for the better

Concept 2 - Change for better

What do you do with change from a fiver? Tapping into the broader societal trend for social justice, equality and positive consumerism, Change for Better encourages consumers to not just chuck it in their bag or pocket; any change from this five pound note automatically goes to charity.

An NFC tag embedded in the note allows consumers to use their smartphones to view the benefitting charities and find out what more they can do to help. It could also be used to aid counterfeiting and track the lifecycle of the note.

Hunterlodge

Lady Godiver The New Fiver
Lady Godiver The New Fiver

Concept 1 – ‘The Lady Godiva’

Who better to adorn the new note than a British icon, the legendary Lady Godiva? Passionate ad­vocate of the rights of ordinary people, symbol of that most neglected area of the UK, the Midlands and with a name that is synonymous with the fiver, she is the only choice.

Peter Murphy the new fiver
Peter Murphy the new fiver

Concept 2 –‘The Channel Five-r’

It’s time to get back some of the money that the Bank of England has spent on its new smart fiver and what better way than through sponsorship. Our new Channel fiver will feature modern TV heroes like Ice Road Truckers, police interceptors and Dogs with jobs.

Right now our fiver can be interactive; with an augmented reality app on your smartphone you can access all sorts of C5 content. In the not too distant future the latest roll-able, bendable flat screen technology would allow members of the public to watch tv on their new fiver and even shop online.

Credits

Head of art: Martin Irish

Copywriter: Jake Holmes

Creative director: Peter Murphy

Lambie-Nairn

Post Brexit visit to Heathrow

Post Brexit visit to Heathrow. Where €200 cost £199.98 (includes £3 commission and £2.96 card handling fee) Ouch.

Credits

Executive creator director: Adrian Burton

emoni

Emoji is one of the first truly universal languages and it is changing the way we communicate. What about the way we spend money? Something for everyone: Emoni fills the gap between the tangible, emotional connotations associated with using cash and the cold efficiency of faceless, impersonal, online banking.

Credits

Designer: Tom McMahon

RPM

Glastonbury fiver
martin_parr_fiver

As the world gets contactless, let’s face it, the Fiver’s finished.

With this in mind, we wanted to use this soon-to-be-obsolete canvas to remind the world that however virtual the future might get, real-life tangible experiences are what life is all about. A series of iconic British experiences, from a day at Brighton Beach (courtesy of Martin Parr) to sundown at Glastonbury’s Pyramid Stage, are brought to life on notes that encourage the bearer to stop and think about what life could be like if they ‘spend it right’.

Credit

Creative director: Tim Jones

Stack

Stack the new fiver

Britain’s Age of Austerity.

The Exchequer is bare,

and the public purse

squeezed like never before.

Every penny of public spending

needs to earn its keep.

Here’s a way to use the new £5 note

to help make some money.

Not just spend it.

Introducing the new ad-friendly

Five Sheet.

Advertising space for Britain’s

businesses, with an audience

of millions every day.

It’s a genuine money spinner

for HM Treasury.

In fact, it’s the first banknote

to pay for itself.

Credits

Agency: STACK

Executive creative director: Iain Hunter

Creative director: Dan Plotkin

Copywriter: Dan Smith

Do you think you could design the new fiver? Tweet us @TheDrum to show us what you can come up with.

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