Big Spaceship’s CCO Cedric Devitt on what it takes to be a great creative

As the industry continues to evolve to keep up with the latest technologies and innovations – not to mention changing consumer behavior – Big Spaceship’s chief creative officer Cedric Devitt thinks that the creatives who are most likely to succeed are often the ones that have a thick skin and are able to “get back on the horse” when something doesn’t go their way.

In a recent conversation with The Drum, Devitt said that the ability to be resilient is an important quality for creatives to have nowadays, since creative teams have to keep moving forward even if an idea dies or if the client decides to change direction.

“The ability to really develop that little bit of grittiness within you to keep going I think is very much a new skillset that is often overlooked in this day and age,” he said.

Devitt joined Brooklyn-based Big Spaceship last year as its first chief creative officer. Before that, he served as MRY’s chief creative officer. Throughout his career, he has worked with brands including Adobe, Coca-Cola and Johnson & Johnson, and his work has been recognized by the One Show, Clios, Webbys and others.

Fun fact about Devitt: he co-founded the US Air Guitar Championships and produced Air Guitar Nation, a documentary about the rise of competitive air guitar.

His full interview with The Drum can be viewed above. See what Pete Harvey, partner and executive creative director of BarrettSF, had to say when we asked him what it takes to be a great creative.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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