Creative Work of the Week: Femcare brand Betty invites girls to 'join the conversation'
The debut video ad from new femcare brand Betty has been voted Creative Work of the Week by The Drum's readers.
betty creative work of the week
Using a simple series of colourful dots, the company's 'A New Brand for a New Generation' spot seeks to break down barriers and help girls feel comfortable talking about things that are happening to their bodies.
The campaign is aimed exclusively at 11 to 14-year-olds is an anchored around Betty's social platforms, including its betty.me portal; a magazine-syle hub that comprises everything from pop culture to lifestyle features in order to bring girls together.
To vote for next week's Creative Work of the Week visit our latest round-up. You can also keep up to date with the latest design, advertising and creative work from around the globe on our Creative Works homepage.
