'From 0 to a full OTT service in a couple of weeks': Brightcove's CEO David Mendels discusses their growth

An interview with Brightcove CEO David Mendels

2016 has been all about video.

Whether it be publishing, distributing, measuring or monetizing video, figuring out the right method has been integral to success.

Brightcove CEO David Mendels dives into OTT and how it must be easy and cost-effective for OTT to be an option for second- and third-tier publishers and brands, social video and simplifying the workflow for publishers and social media managers and the opportunities and challenges of live video. He says they now help their partners go from "0 to a full OTT service in weeks."

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Haley Velasco

Haley Velasco is a writer based in Chicago, IL, who has a background in PR for a sports media company and has reported on a variety of topics, including sports, opinion, politics and celebrity news. Based in the Windy City, she covers industry happenings in the Midwest and throughout North America. She has been reporting for The Drum since May 2016.

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