Vital Tea appoints KBS as lead engagement agency
Vital Tea, owned by Element Fresh, has named KBS as its lead agency to enhance the brands consumer experience and engagement.
Credit: KBS
The appointment of the MDC Partners owned-agency to the account follows the appointment of Mag Xiao as its Shanghai business director.
“We are excited about our new partnership with KBS Shanghai to help grow Vital Tea,” said Frank Rasche, CEO of Element Fresh. “The agency demonstrated a unique strength during the pitch process, and we’re eager to see how they will help bolster the brand in the coming months.”
Rasche continued, “When people hear the words ‘Element Fresh,’ they immediately think of freshness, fashion and a healthy lifestyle. With Vital Tea, we hope to provide even more healthy choices to our consumers. This modern, innovative tea brand will be a naturally brewed, additive free tea drink with our special infused recipe available to all of our China customers.”