Uber pushes car ride service Pool...with an actual pool (party)

The Uber pool will be open for two days

Uber is continuing to push its Pool service to the people of London with the announcement of its first-ever pool party.

The event will take place on 15 and 16 September at Boxpark in Shoreditch. The pool itself will be surrounded by inflatable beach balls, deckchairs and a live DJ set so that Londoners can embrace the final days of summer.

Swimwear is encouraged, although changing rooms will be on site to save any embarrassing and/or chilly rides on the tube.

Tickets to the experience are free of charge and available to book through Uber’s website. The brand, which recently held its postponed annual ice cream day, wants to celebrate the success of UberPool, which has reportedly saved 231 metric tonnes of CO2 emissions through encouraging users to share journeys.

Uber recently announced the launch of a Scheduled Rides feature in London, a blow to its rivals who have historically highlighted the ability to pre-book a taxi as a point of difference.

Katie Deighton

Katie Deighton is The Drum’s senior reporter - creative and video based in London. She produces, films, presents and edits the title’s editorial video output, including series such as On The Scene, Ad Breakers and Why I Left Advertising, and manages its coverage of the creative sector. She also reports on the intersection between politics and marketing, as well as the third sector and fashion.

All by Katie