Havas-owned Red Agency expands outside Australia for the first time
Australian PR business Red Agency has launched its first international office in Singapore to capitalise on an increasing need for social media and content-led work in the South East Asian business hub.
Red Agency launches in Singapore
The Red Agency in Singapore will be led by Allanjit Singh, who will retain his role as managing director, as well as head of social for the Havas Creative Group. According to Havas, the opening comes after a ‘realignment of talent and capabilities’ at Havas Village in Singapore.
Red Agency Group chief executive, James Wright, said client need work across both Singapore and Australia.
"We believe the Singapore market has an increasing appetite for the type of work we do. We will be driving a lot of cross-fertilisation in knowledge, skills and client opportunities between the two markets. We want to bring our borderless creative approach to our clients in Singapore in order to provide them with an unfair advantage in market and deliver great business outcomes,” he said.
The agency will be working on clients from launch, such as Sony, Brocade, Sophos, TD Ameritrade, Tokio Marine, Sanofi-Aventis, Air France-KLM and UD Trucks.
The agency also has offices in Sydney, Melbourne and Brisbane. In Singapore it will work closely with sister agencies Havas Media and Havas Worldwide.