Amazon UK launches free restaurant delivery service for Prime members
Amazon is looking to take on the likes of Just Eat and Deliveroo as it launches a free one-hour restaurant delivery service for Prime members in London.
Amazon is to start delivering food in London / Amazon
The company's 'Amazon Restaurants' service will be made available to Prime subscribers and will see the e-commerce giant deliver orders over £15 free of charge via its Prime Now mobile app.
Those living at select postcodes in the capital will be able to enjoy food from local restaurants including eastern European specialists Baltic Restaurant and Michelin star Indian restaurant Benares. Planet Hollywood and Strada, are among those which have also partnered with Amazon to bring food to Londoners.
Amazon Restaurants was launched in Seattle a year ago and has been rolled out to 14 more cities around the world since.
"London offers some of the best cuisine from around the world, so we’re delighted that Amazon Prime customers can now enjoy food from their favourite restaurants via Amazon’s ultra-fast Prime Now service,” said Al Wilkinson, UK head of Amazon Restaurants, Amazon.
"Based on our own research into what is important to consumers in food delivery, our team have hand-picked a selection of the best quality local restaurants in London. We’re excited to be helping many of these small businesses start offering home delivery for the very first time."
Amazon's move into the crowded market comes as the supermarket continues to expand what it provides for customers. Earlier this month it launched its Dash buttons in the UK, and rumour has it that is is looking to add a standalone streaming platform and click-and-collect grocery hubs to its offering.