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Activision Blizzard hires Fox Sports executive Pete Vlastelica to grow brand

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By John McCarthy, Opinion Editor

September 7, 2016 | 2 min read

Activision Blizzard has demonstrated how serious it is about the development of its eSports tournament franchise Major League Gaming (MLG) by appointing Fox Sports executive Pete Vlastelica to lead it.

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Major League Gaming looks to grow its brand

As president and chief executive Vlastelica joins former chief executive of EPSN and the NFL Network, Steve Bornstein at the company as it looks to evolve its content and distribution strategy globally.

At Fox, Vlastelica handled content, product development, social media and operations with a special interest in running the shows across multiple digital platforms.

“We continue to add to our all-star eSports leadership team. Pete is an entrepreneurial leader with a history of creating inspired content and developing new digital channels of distribution,” said Bobby Kotick, chief executive of Activision Blizzard.

“As we continue to build MLG into the premier eSports network, Pete will further our mission celebrating the accomplishments of gamers worldwide.”

On why he made the move to the eSports Vlastelica said the company has a “rare combination of massive digital scale and deep audience engagement around competitive gaming, and because there’s no better category of live streaming video content out there.”

He concluded: “It’s clear that video games are the future of sports.”

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