ProSiebenSat.1 launches six channel apps emphasizing live TV, free streaming
ProSiebenSat.1 Group, an independent media corporation in Europe, has announced the launch of six new apps for each of its TV channels in Germany using Zapp, Applicaster’s app-publishing platform. The apps have been launched for ProSieben, SAT.1, kabel eins, SAT.1 Gold, sixx and ProSieben MAXX and emphasize live TV, with free live streaming.
ProSiebenSat.1 launches six channel apps emphasizing live TV, free streaming.
“Applicaster’s platform allowed us to create an elegant, intuitive app for each of our channels - which we can now replicate for other channels quickly and easily without any development. It also gave us the flexibility we needed to integrate our own video player seamlessly while benefiting from the 2nd screen and engagement features that Applicaster offers,” said Jens Doka, Chief Product Officer, ProSiebenSat.1 Digital in a statement.
In the German market, ProSiebenSat.1 is number 1 in both the TV-advertising market and in the audience market. They reportedly reach over 42 million TV households every day in Germany, Austria, and Switzerland.
“We are very proud to work with ProSiebenSat.1 on this groundbreaking project and to deliver six beautiful new apps that their viewers can enjoy to watch live TV, catch up and interact with their favorite shows.” said Peter Cassidy, General Manager Europe, Applicaster in a statement.
The Zapp platform gives media companies an easy way to create apps that require minimal development work and can broadcasters can change pieces without requiring updates.
“Our Zapp platform and core SDK give broadcasters the ability to launch distinctive, feature-rich apps at speed and scale while benefiting automatically from our roadmap of innovation and continuous update - keeping them ahead of the curve in terms of new operating systems, devices and viewer expectations,” said Cassidy.
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