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Morning Bulletin: Landlords embrace Airbnb, Zuckerberg mourns satellite loss & Serena Williams tribute

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By John Glenday, Reporter

September 2, 2016 | 3 min read

Today begins with a report warning of a further erosion of Britain’s housing stock as landlords migrate from long term rentals to holiday lets via Airbnb. Meanwhile Mark Zuckerberg takes stock following a rare setback after his $200m satellite went up in flames and Nike pays tribute to Serena Williams.

Meanwhile Walmart is reportedly ready to shed 7,000 back office and accountancy roles as it seeks to streamline its administrative divisions to focus on customer facing positions.

The BBC has been forced to deny that it will engage in mass surveillance following a tightening of license fee rules to include those streaming content online, with officials insisting that ‘existing enforcement techniques’ will prove sufficient.

Mark Zuckerberg has expressed ‘disappointment’ after a launch pad explosion destroyed Facebook’s first satellite, a $200m initiative to relay free internet to the third world. The satellite was lost after a SpaceX rocket intended to ferry it skyward blew up at Cape Canaveral.

Melania Trump has escalated her fight with the Daily Mail after filing a $150m suit against the paper’s ‘lies’ about her allegedly working as an escort during the 1990’s despite the paper publishing a retraction of its story in Friday’s print edition.

Netflix has leapfrogged the BBC in terms of total commissioning spend on new shows according to The Times, which warns that the tipping point may auger ill for traditional broadcasters in future as dwindling budgets see A-listers and blockbusters move elsewhere.

Google’s much hyped modular phone may have been aborted according to reports in Reuters, which claims Project Ara has been culled to allow the technology giant to streamline its hardware development divisions.

Campaign heads down the aisle with M&S and Sainsbury’s to ascertain what is in store for the supermarket chains now that both have chosen to switch ad accounts, appointing Grey London and Wieden & Kennedy respectively.

AdWeek begins the day with a profile of Nike’s latest promotional spot, a touching tribute to tennis ace Serena Williams whom it calls the greatest athlete ever in a quiet US Open ad.

Musical.ly finds itself the subject of an in-depth report by AdExchanger, which finds that the popular lip-syncing and video sharing app is focussing on marketing opportunities and not monetisation as it seeks to grow its user base.

The Times observes a shift amongst buy to let landlords as they increasingly target high spending tourists via Airbnb for short term let’s following the government’s abolition of tax breaks for landlords.

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