Facebook takes aim at Snapchat with Instant Video on Messenger
Following on from the launch of Instagram Stories, Facebook has introduced another Snapchat-like feature designed to make video calling easier for Messenger users.
Facebook Messenger has introduced Instant Video / Facebook Messenger Video
The introduction of Instant Video on messenger, described by Facebook as "a reflection of the ubiquity of video," will allow users to share live video instantly with friends on Facebook private messaging service. It's not dissimilar to Snapchat 's own Video Chat offering, which allows users to share snippets of their day with friends.
Announcing the news in a blog post, Facebook said: "With Instant Video, you can bring your conversations to life in the most authentic way — seamlessly and instantly.
To use Instant Video, Facebook Messengers users have to click on the video button when they are engaged in a chat to start what is effectively mini live-stream. Audio is off on videos by default, but can be turned on by users if they choose. Once created, a video will float over the active text conversation, meaning the chat can continue while viewing the video.
Like Snapchat, Facebook will support sending video notes to friends for users not looking for an immediate reposnse, both services also have more traditional options around longer video calls.
"We believe that Instant Video is another example of how we try every day to solve real problems for real people," said Facebook."
With one billion users and counting active Facebook Messenger, it's little wonder Facebook wants to incorporate live-streaming into the platform, and the move will allow it to keep up with Snapchat as the latter continues to build upon what it can offer to users and brands.