Star Wars ‘Rogue One’ toys are the stars of a fan-made film created by Tongal

With the release of ‘Rogue One: A Star Wars Story’ just months away, toy brands including Lego, Hasbro and Funko have all rolled out figurines and products to capitalise on the build-up.

To promote this new line of toys, Disney Consumer Products and Interactive Media – the business arm of The Walt Disney Company – enlisted the help of creative crowdsourcing platform Tongal to create a video that would excite fans while hopefully piquing their interest in some of the toys.

The result is a short stop-motion film that features the toys as they try to track down the building instructions to the Lego Star Wars Death Star set, which have been misplaced by the Empire. The film was created by Tongal’s president and chief creative officer James DeJulio in partnership with writer Kevin Ulich and stop-motion animators/directors Dan MacKenzie & Tucker Barrie. Other films will continue to roll out throughout September.

Fans will be encouraged to share their own ‘Go Rogue’ stories starting September 30, and winning entries will be invited to Lucasfilm in San Francisco to attend a screening of ‘Rogue One.’ The winners will be chosen by a panel including ‘Rogue One’ director Gareth Edwards.

“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, chairman of Disney Consumer Products and Interactive Media, in a statement. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and center in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories."

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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