Twitter is now sharing ad revenue with video creators
Twitter has been making a push beyond 140 characters lately, and recently it has made a strong push to grab a bigger share of the video market. As such, according to a story on Recode, Twitter will be selling ads with creator videos and will share the ad revenue with those making the video content.
It’s a shot over the bow of the YouTube super tanker, intended to show that Twitter means business as it goes up against the video behemoth.
According to the story, its revenue sharing policy is more lucrative for the content providers than YouTube, offering 70 per cent to the creator and 30 per cent back to Twitter. YouTube currently only offers 55 per cent to creators while 45 per cent goes back to YouTube. Twitter is using the same revenue split it already offers other Amplify video partners, like the NFL, with whom they recently agreed to a streaming partnership for Thursday night games.
Currently, Twitter lags far behind YouTube and Facebook as a video destination. Even its Vine offshoot, which has dedicated viewers and stars, still doesn’t pull the video power that the others do.
High-profile Vine stars have been asking for a revenue split for some time, which has caused a split for some with the company, quite a few who have left for YouTube so they can get more revenue.