Team One Chooses Tim Wettstein as executive creative director
Tim Wettstein has joined Los Angeles-based marketing communications agency Team One as executive creative director on the Lexus brand at the company’s Dallas office, where he will join executive director Paul Silverman.
Tim Wettstein
Wettstein is an award-winning veteran of the creative world, with international experience at other notable shops, including JWT, CP+B and 72andSunny. He brings creative expertise and a global cultural perspective to Team One, where clients include Lexus, Indian Motorcycle, EA and The Ritz-Carlton.
“Tim brings a truly integrated way of thinking that will be a perfect addition to the creative leadership team,” said Team One Chief Creative Officer Chris Graves. “He’s a talented creative with a passion for design and problem-solving, and his energy and enthusiasm are contagious. We feel fortunate to have Tim join us at this exciting time and look forward to his leadership in continuing to evolve and push the creative boundaries for our clients.”
Wettstein’s forward-thinking style has resulted in some first-to-market executions, including the first broadcast TV spot in stereoscopic 3D and the first Interactive Eye Contact Installation that was honored at the AICP Next Awards and is now part of the permanent collection at the Museum of Modern Art in New York.
At Team One, Wettstein will help the company push the luxury auto industry with virtual-reality experiences for broadcast primetime series and other client firsts utilizing his love for technology in creative ways. Wettstein previously helped launch Bullseye’s Playground for Target, an immersive, in-store gaming experience allowing the player to physically walk throughout a game and interact with characters within a store environment using Google's Tango 3D mapping technology. Target was recognized as one of Fast Company’s Most Innovative Companies of 2015 for the initiative.
He has also led campaigns for Google, Carl’s Jr., Gillette, Best Buy and Call of Duty and is recognized by Cannes, Webby Awards, CLIO Awards, D&AD, LIA Awards, One Show and the Effie Awards.
Wettstein is a pilot in his spare time and self-declared “engine enthusiast.” His adoration for cars, motorcycles and planes will bring an added passion to the Lexus brand’s continued design evolution.