Gatorade partners with Snapchat to launch 8-bit Serena Williams video game for US Open
Gatorade has partnered with Snapchat to launch a new 8-bit video game starring Serena Williams to mark the beginning of the US Open.
Serena Williams
The ‘Serena Match Point’ game is part of Gatorade’s marketing efforts to promote its prized brand ambassador as she prepares to make history by attempting to clinch her 23rd major title.
The game features Gatorade branding throughout and allows users to play as Serena Williams through 22 levels, each of which represents one of the 34 year-olds grand slam victories. Level 23 will unlock on 10 September, the same day as the US Open Women’s Final.
Become @SerenaWilliams in Match Point as you battle through all 22 of her grand slam titles. https://t.co/V6Mdt2yhXA pic.twitter.com/SFNLKKqh65
— Gatorade (@Gatorade) August 29, 2016
Within the game itself players compete as Williams and progress to the next level when the opposition fails to return a shot. Some of the details within the levels are a nod to Williams’ achievements too, with the outfit colours she wears in each level matching what she actually wore during the real-life event.
The game is available on ESPN’s Discover channel and users can share their achievements with friends on Snapchat and other social media platforms.
Gatorade describes ‘Serena Williams Match Point’ as the “the first multi-level video game playable on the Snapchat platform” and follows on from previous partnerships including a successful Williams Snapchat lens which garnered 160 million impressions.