Morning Bulletin: Facebook to enter header bidding war, Sorrell on brands' digital ad overspend, UK government probes tech giants & Scottish Power reviews PR account
Here are some of the stories from the world of media and marketing you should be aware of this morning.
Morning Bulletin
A report set to be published today in the UK will claim that tech giants such as Facebook, Twitter and Google are deliberately shirking responsibility for fighting the threat of terrorism, the Wall Street Journal has stated. The report, published today by Parliament’s Home Affairs Committee, will address the role social media is playing in radicalism and terrorism.
"We are bummed we didn't think of that name first," was the comment by Netflix to Business Insider when asked for reaction to the announcement of the launch of North Korean rival ManBang. The new set top box is set to stream state-sponsored propaganda-led content into the homes of citizens offering five channels overall.
WPP boss Sir Martin Sorrell stated during his quarterly earnings call that brands have begun to realise that they may have over invested in digital, citing Procter & Gamble's decision to cut its spend on Facebook advertising, reports Marketing Week.
“We have seen this before in arguments about viewability, ad fraud and measurement issues, not forgetting ad blocking. That is where the debate is," he continued.
Facebook is expected to take on Google head on for programmatic ad dollars as it looks set to enter the header bidding space, says AdAge. Utilising the advertiser demand for the Facebook Audience Network, it will then aim to bring it's offering to the world's largest publishers using its header bidding wrapper.
The world's first self driving taxi service has begun taking fares in Singapore, according to The Guardian. Start-up nuTonomy explained that the vehicles will include a 'co-pilot' initially during the trial with members of the public being selected to participate by hailing a free ride through their smartphones.
Video ad network RockYou has acquired automated ad platform for influencers Fanbread as the company aims to improve its ad moneytization methodologies, explains VentureBeat.
Scottish Power is to review UK-wide PR contract claims PR Week, worth an annual sum of six figures. Incumbent Stripe is set to repitch too.