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Guerrilla notices reveal how not to behave on London’s new Night Tube

Night Tube

The Night Tube has barely even launched and already it is a point of parody for Londoners with some advertising interns plastering the walls in odd notices.

Etiquette for the new service were erected in carriages including ‘No Wonderwall,’ ‘Priority seat for people eating kebabs, have beer bellies or are less able to stand’ and ‘Polite notice. Do not call your ex’.

Creative duo Liv Adda, 27, and Bry Walters, 23, interns at ad agency CP+B, have looked looked to nip anti-social train behaviour in the bud since the service’s launch on Friday (19 August).

The pair told The Drum: “Friday marked the first day of the night tube, but we saw a problem. The day time rules don’t apply on a midnight underground train, so we decided we’d do something about it.

“We created a whole batch of new signs, called Night Tube Notices, and put them out in London to inform people how to behave on TFL’s new service.”

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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