Williams Jet Tenders appoints Thinking Juice to make waves with Minijet launch
Williams Jet Tenders, the world’s leading jet tender manufacturer, has appointed Thinking Juice to launch its new Minijet – a smaller, lighter and more accessible tender option.
The Minijet features in a new 80-second video.
The new model finally allows owners of boats smaller than 50ft to experience the Williams product first hand. Having monitored customer demand, Williams developed the Minijet to fit onto yachts of 38ft upwards.
Williams collaborated with integrated agency Thinking Juice to create content that would build excitement and anticipation around the launch, with the Minijet proposition distilled as ‘Small in design. Big on performance. Revolutionary in the market’.
An 80-second video filmed off the Coast of Port de Pollença in Majorca captures the Minijet in action. Thinking Juice devised, managed and edited the video shoot and also used stills taken from the shoot to produce a photography-led brochure, event stand graphics and a series of press ads which will run alongside the physical product launch in September. The agency is also responsible for integrating the Minijet content into the website it created for Williams Jet Tenders last year.
Ollie Taylor, marketing manager at Williams Jet Tenders, said: “We are hugely excited about the launch of the Minijet, a much smaller and lighter model which gives access for a whole new segment of the market to experience what Williams has to offer. The Minijet is a truly unique package for the smaller boat owner, with no compromise on the factors that matter most, remaining true to our core quality, performance and design engineering excellence.”
The Minijet will be available to trial at the Southampton Boat Show from 16 – 25 September.