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Sainsbury's Technology Data

Sainsbury’s appoints former News UK exec as first chief data officer

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By Jennifer Faull, Deputy Editor

August 19, 2016 | 3 min read

Sainsbury’s has created the role of chief data officer, appointing former News UK exec Andy Day as it begins to get its management structure in place ahead of the merger with Argos.

Andy Day

Andy Day

Andy Day cut his teeth at Sky, managing its customer database, before joining O2 in 2003 where he was head of CRM for eight years and then promoted to general manager of business intelligence at following its buyout by Telefonica, a role he stayed in for just shy of two years.

In early 2013, he joined News UK as chief data officer where he reported directly to chief executive Mike Darcy in his remit to embed data, insights and analytics into the heart of the business.

"I am delighted to welcome Andrew to Sainsbury's. Creating his role reflects the value we place on our insights in an increasingly fast-paced and digital world. We are sure that Andrew's expertise will enable us to be more effective with our information and support the delivery of our strategy," explained interim chief financial officer Ed Barker.

From its office in London’s Holborn, Day will lead a team of around 50, comprised of Sainsbury’s existing Business Intelligence staff as well as those from its Data Science and Data Quality Management division.

It comes after Sainsbury’s buy out of Argos was given the green light, with the two retailers now forging ahead with plans to combine the two businesses.

Sainsbury’s boss Mike Coupe has made no secret of the fact that the deal has been driven by its need get its digital strategy on point if it’s to “serve customers whenever and wherever they want to shop”.

“The retailers that will win will be those that bring together the online and offline presence,” he has said.

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