XHamster strips backs its porn hamster logo after crowdsourced rebrand

Pornography brand xHamster has unrolled a logo refresh upon its original hamster creative that has adorned the site for eight years.

XHamster

Launching with the site back in 2007, the hamster avatar has “evolved” after a crowdsourced rebrand effort featuring 40 designers from across the world.

A total of 190 entries were submitted to the brand with it eventually settling on a stripped back monotone entry.

Alexander Hawkins, chief marketing officer of xHamster, told The Drum: "The iconic xHamster mascot has been seen by more people than the Mona Lisa, and while we love it as much as our fans have, it's important to always be evolving and improving our brand.”

"Our audience wants to see our logo evolve because they are connected with our brand, free spirited and wild at heart. That`s why we came up with this simple but sexy new logo version.”

He concluded: “We never want to become too comfortable with something we did well long ago. We always view our own success as a challenge to see what we can do to become even better and set new levels of accomplishment for xHamster in the future.”

The brand is upping its game, looking to gain real world exposure through its porn beer and Promosport Racing sponsorships, promising to have more initiatives up its sleeve for 2016.

The company has upped its marketing on many levels:

It has released a beer.

Making a Murderer’s Brendan Dassey was to receive a trip to Wrestlemania if he managed to walk free from prison.

It also banned porn in North Carolina after the bathroom bill flared up.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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