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Social Buzz Show: Link Humans' Laurence Hebberd reveals how to reinvigorate your personal brand, and why it matters

Laurence Hebberd (@LaurenceHebberd) senior account manager at Link Humans and head of events for online community #SMLondon pulled up a seat on this week's Social Buzz show to chat.

Up for discussion was the idea of personal branding and Hebberd offered up five things individuals can do to further their social media presence.

From having a strong headshot to getting your bio spot on, the check list covered everything. But most important of all? Originality, said Hebberd.

"You've got to have some sort of flair in there which only stands out for yourself because if you copy everyone else you're just going to be another fish in the sea," he noted.

You can watch the chat in full above.

The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.

The Drum's Social Buzz Awards are now open for entry, you can find out more on the website.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum with a remit to cover the latest developments in social media marketing and wider industry news. Based in Glasgow, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

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