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Havas Media taps Manning Gottlieb OMD's Alison Tsang as head of group insight as it strengthens data offering

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By Rebecca Stewart, Trends Editor

August 16, 2016 | 3 min read

Havas Media Group has appointed Alison Tsang as its new head of group insight, reporting to Yvonne O’Brien, the group's chief insight and data officer.

Havas Media appointment

Havas Media Group's Alison Tsang and Yvonne O’Brien

The appointment comes as the agency is consolidating its insight and data science teams to a single unit; bringing together specialists across the company to offer an improved proposition for clients.

Tsang who was most recently head of insight and people behaviour, deputy head of evidence at Manning Gottlieb OMD, will now be responsible for developing and managing Havas' insight teams as well its SCB Partners insight division.

During her seven years at Manning Gottlieb OMD, Tsang spearheaded the development of the agency’s unique insight and analytics hub, Evidence, which launched in 2013.

"Alison will be a fantastic asset to the group," said O’Brien. "With so much experience to share, she will push our insight capability to the next level and assist in creating a compelling proposition."

Tsang said she was "genuinely passionate" about insight and data fuelling better work.

"I am looking forward to sharing my knowledge with this amazing agency network. Being part of the period of growth is truly exciting and I’m keen to champion the agencies work and demonstrate the value of Havas Media Group," she continued.

Earlier this year Havas Media Group restructured its management team, promoting Paul Frampton to chief executive of its UK and Ireland business.

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