APAC Creative Work of the Week: Iris ad shows that Samsung technology makes 'TV without equal'
Iris wins Creative Work of the Week for Samsung with its ad that aims to prove that Samsung technology makes 'TV without equal'.
The campaign aims to show that, in an era of second screening and phones distracting from the TV experience, technology can create something worth paying attention to.
Samsung set up a series of experiments for viewers, putting them in front of a Samsung TV and a dark room. The cameras were then turned on the viewers to show their reaction to such an immersive experience. The films were posted online via Samsung's digital channels.