Isobar absorbs Forbes Consulting Group and Copernicus Marketing following Dentsu rebrand
Isobar Marketing Intelligence Practice is a newly formed entity sitting within the Dentsu Network, it claims is capable of better serving its clients, which include Avon, CVS, PepsiCo, Pfizer, Procter and Gamble, and Welch’s.
MIP
Earlier this week it emerged that Dentsu rebranded several of its international agencies, resulting in Dentsu India, Dentsu One and Dentsu Impact. However, deeper within the network, Isobar joined with marketing research companies Copernicus Marketing and Forbes Consulting Group to “further guide its clients through every aspect of digital transformation”.
Original founders Peter Krieg and David Forbes will continue to lead the practice as vice presidents, reporting to Isobar co-chiefs Geoff Cubitt and Jeff Maling.
Peter Krieg, vice president of Isobar US, said: “Today, we are able to integrate in-depth surveys with a variety of behavioral and marketing databases, providing both a 360° understanding of consumers and the ability to implement highly targeted, if not personalized, products and marketing programs. Being part of Isobar further enhances our ability to translate that insight into extremely creative, technology-enabled strategies and solutions.”
David Forbes, vice president of Isobar US, said: “We have long understood that subconscious emotions play a major role in explaining consumer behavior. Bringing together the power of emotional insights from Forbes’ proprietary MindSight tool, the segmentation and forecasting abilities of Copernicus, and the customer experience expertise of Isobar uniquely positions us to bring transformational business solutions to our clients.”
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Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...
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