It’s often said we’re living in a golden age of television and for good reason: Ground-breaking shows have consumers glued to their screens, and technology has given consumers unprecedented freedom in choosing how and when to tune into their favourite shows.
For TV networks, these developments present both opportunities and challenges. Technology provides numerous channels that networks can leverage to expand their viewership, and build stronger bonds with their consumers. But stiff competition for the consumer’s attention has forced the networks to radically change the way they market their programming.
The Drum has partnered with Merkle to explore the top seven challenges many TV networks have faced and some solutions now available for overcoming these obstacles.
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