5 takeaways from #SMBuzzChat with Laurence Hebberd on personal branding
What makes a strong personal blog? Is it the fact that you have a logo made that features your initials or is it that you are writing in a unique and personable style? During #SMBuzzChat, Laurence Hebberd explored the who’s and what’s of personal branding.
SMBuzzChat with Laurence Hebberd
Community Tweetchats
If you enjoy #SMBuzzChat and want to get into the professional social media community, then make sure to take part in next week’s chat and these other chats held by friends of The Social Buzz Awards.
- Next week’s #SMBuzzChat is with Unilad; details still to be confirmed.
- #WeRSMChat returns this Sunday with Psona Social’s Head of Social, Daniel Rae joining the chat as guest host.
- Then next Tuesday morning, #smlondon returns with myself, Adam Libonatti-Roche, becoming a guest host for the first time (that's going to be a riot).
Personal Branding - #SMBuzzChat takeaways
1. Your strongest brand should be where you connect the best
Twitter is definitely my natural strength. Great for conversations too. Not just output. #smbuzzchat https://t.co/0vVPjOwbrO
— ReeRee Rockette (@ReeReeRockette) August 9, 2016
@LaurenceHebberd @Buzz_Awards I'm more real and raw on SC - and the viewer sees, understands and learns more about me there #SMBuzzChat
— Daniel Cohen (@danielcohen82) August 9, 2016
2. Medium should be your go-to platform for blogging your personal thoughts
@comtox @Buzz_Awards @LaurenceHebberd Also the read time is a snappy feature. #SMBuzzchat
— Luc Benyon (@HanburySt) August 9, 2016
@Buzz_Awards @LaurenceHebberd LOVE the WYSIWYG nature of Medium. And the highlighted quote function for the take away is just #SMBuzzchat
— Tom Cox (@comtox) August 9, 2016
@Buzz_Awards @LaurenceHebberd A2) would have said WordPress a while back, but now I love Medium. It's great for discoverability #SMBuzzChat
— Dom Graham (@GuitaristDom) August 9, 2016
@comtox @Buzz_Awards @LaurenceHebberd Uuu. Love that highlight feature as well. Just chatted about it at work :) #smbuzzchat
— Alex Zamfir (@alexzamfir90) August 9, 2016
3. It’s time to make video part of your personal brand
@alexzamfir90 @MrMarkDavies @Buzz_Awards Video is looking to take up around 70% of all traffic by next year. Video will be key #smbuzzchat
— Craig Field (@Craig_Comms) August 9, 2016
@Craig_Comms @alexzamfir90 @MrMarkDavies @Buzz_Awards Cisco index report states 81% of internet traffic in 2020 will be video! #smbuzzchat
— Brian Fanzo (@iSocialFanz) August 9, 2016
@TheRealRhodri agree I use video with brands and live video but consume more photos than video myself.
— Brian Fanzo (@iSocialFanz) August 9, 2016
4. When creating content, make sure it’s unique
Or in the immortal words of Jim Cornette:
Steal from one it's plagiarism, steal from many it's research#SMBuzzChat https://t.co/cpV2E3juqB
— The Gary J. Nix ® (@Mr_McFly) August 9, 2016
@Buzz_Awards @Mr_McFly write about things you know or have learnt. Keeps it genuine and on brand. #SMBuzzChat
— Ruby (@rubyl0ve) August 9, 2016
5. Regardless of platform, it should always be about you
@Buzz_Awards #SMBuzzChat it doesn't matter what platform its about showing reality and personality! Connecting with your audience
— Emma Kate Lewis (@emmakatelewis) August 9, 2016