John McNeil on what it takes to be a great creative
We all observe the world. But do we do so in a way that leads to creating something meaningful? To John McNeil, president and CCO of John McNeil Studio in Berkely, California, that’s merely one part of the formula and a simplification. The funny, interesting, compelling, interesting and stupid are astute characteristics of understanding the world.
Observation can take many forms, but being able to attach it to actually making something is a different story. One cannot just look around and be successful in creative endeavors - getting hands dirty and digging in to creating something tangible is what completes the equation.
The quest for creative things that are unique are certainly calling cards for creatives and, in looking at John McNeil Studios’ work, it’s clear that what’s being preached is practiced.