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Ad of the Day: Nike’s ‘Unlimited Courage’ film celebrates the achievements of transgender athlete Chris Mosier

Mosier stars in Nike's 'Unlimied Courage' Rio 2016 ad / Nike

The latest iteration of Nike’s ‘Unlimited’ series which stars Chris Mosier, the first transgender athlete to make a US national team, has nabbed The Drum’s Ad of the Day crown.

Produced by Wieden + Kennedy Portland, the brand’s ‘Unlimited Courage’ spot shows Chris training for triathlons and in competition as an unseen narrator asks: “How did you know you’d be fast enough to compete against men, or strong enough?”

“How’d you know the team would accept you? Or that you’d even be allowed to compete?,” the narrator continues.

To each question Mosier replies simply, “I didn’t,” before being asked: “Did you ever want to give up?”

“Yeah,” concedes Mosier, “but I didn’t.”

The film ends on the strapline ‘Unlimited Courage’ – pointing to the sportsman’s determination to become the first openly trans competitor on a US men’s national team.

Debuting during NBC’s primetime Rio 2016 coverage on Monday night (8 August), the campaign is part of Nike’s wider initiative which celebrates the achievements of athletes like Serena Williams.

Click the picture below to watch the spot in full.

To keep up to date with all the latest advertising, creative and design projects from around the globe visit our Creative Works homepage. And though voting has closed you can still check out all the Rio 2016 campaigns from Gatorade, DFS, Virgin Media and more here.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum with a remit to cover the latest developments in social media marketing and wider industry news. Based in Glasgow, she has interviewed key figures from brands like Airbnb, Amnesty International, Facebook and Spotify. She has covered international events in Berlin and Amsterdam, as well as Advertising Week Europe.

All by Rebecca