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Pearlfisher opens its doors in San Francisco with Brian Steele at the helm

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By Minda Smiley, Reporter

August 8, 2016 | 3 min read

International design agency Pearlfisher, which has offices in London, New York, and Copenhagen, has announced that it is opening up shop in San Francisco.

Brian Steele

Brian Steele

The West Coast team will be led by Brian Steele, who will serve as creative director. He joins from San Francisco-based branding agency CBA, where he also served as creative director. Throughout his career, he has worked with brands including Coca-Cola and Levi’s and has won a number of awards from organizations including D&AD, Cannes Lions and AIGA.

In his new role, he will be tasked with spearheading the strategic creative direction and leadership of the California office. In a statement, Steele that he is “incredibly excited about the launch of Pearlfisher in San Francisco – an iconic city that’s become synonymous with innovation and the challenger spirit.”

Pearlfisher has worked with a number of brands including Blue Bunny, Jim Beam, Viagra and Starbucks. Mike Branson, founding partner and New York CEO of Pearlfisher, said that since agency already works with a number of West Coast brands out of its New York office, one of the San Francisco office’s main areas of focus will be to grow organically and work with new clients.

“Going from east to west feels like a natural part of our growth,” he said. ““It almost felt like it was probably just a matter of time in terms of actually opening on up on the west coast. We’re focusing on these cities of creative excellence, so I think for us it builds on the progression from London, New York, to earlier this year Copenhagen, and now San Francisco. They are creatively exciting cities that have got a very strong design focus.”

Pearlfisher expanded to Copenhagen earlier this year to strengthen its relationships with Nordic clients.

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