Honda celebrates International Cat Day with bizarre cat choir spot
While a number of brands have sent out a tweet or two to celebrate International Cat Day, Honda is going all out for the holiday this year with a “catvertising” campaign complete with a short video, GIFs and memes.
Created by RPA, the campaign includes a 30-second video called ‘Meow is the Moment’ that features a number of cats who begin to sing a rendition of The Go-Go’s 1984 hit ‘Head over Heels’ when they lay eyes on the 2016 Honda CR-V.
The social campaign is an extension of Honda’s summer clearance campaign, which is called ‘Now is the Moment,’ and will live on Honda’s Facebook, Twitter, Instagram, YouTube and Tumblr channels.
According to the agency, “every kitten that came to set was a rescue, director Jared Eberhardt is a cat whisperer, our cat vocalists include a human voice actor, and we ironically couldn’t play the track on set or the cats would lose focus.”
The campaign comes as cats continue to take the internet by storm. Last year, Pew found that 45 percent of people who post videos online are posting footage of a cat or other animal, while a separate study found that people who watch cat videos feel more energetic and positive afterwards.
Credits:
EVP, CCO: Joe Baratelli
SVP, ECD: Jason Sperling
Associate Creative Director/Art: Scott McDonald
Copywriter: Joshua Hepburn
Art Director: Craig Nelson
Copywriter: David Bassine
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
Producer: Faye Armstrong
VP, Director of Business Affairs: Maria DelHomme
Executive Digital Producer: Linda Kim
Digital Producer: Connor Gomez
Digital Production Coordinator: Jackie Fuhrman
VP, Associate Director, Digital Marketing: Aaron Dodez
Manager, Digital Strategy: Mike Dossett
Sr. Specialist, Digital Content Strategy: Tyler Sweeney
Specialist, Digital Content Strategy: Joe Cole
EVP, Management Account Director: Brett Bender
SVP, Group Account Director: Fern McCaffrey
VP, Management Supervisor: Adam Levitt
Account Supervisor: Lauren Ellis
Account Executive: Kira Sullivan
Account Coordinator: Ashley Hartwell
Product Information Manager: Marco Fantone
Product Information Coordinator: Marius Stelly
Production Company: Partizan
Director: Jared Eberhardt
Executive Producer: Lisa Tauscher
Head of Production: Molly Griffin
Line Producer: Bridget Blake-Wilson
Director of Photography: Simon Thirlaway
Editorial/Post FX: Bo’s House of Visual Arts
Editor: Will Gabriel
Post Producer: Eddie Granado
Post Producer: Alex Johnson
Visual Effects Artist: Christopher Doulgeris
Colorist: Robert Curreri
Music: HUM
Executive Producer: Debbi Landon
Producer: Caroline O’Sullivan
Executive Creative Director: Jeff Koz
Creative Director: Scott Glenn
Arranger: Gabe Sokoloff
Arranger: Josh Loucka
Engineer: Daniel Hart
Mix: Lime Studios
Re-Recording Mixer: Dave Wagg
Assistant Re-Recording Mixer: Adam Primack
Executive Producer: Susie Boyajan