GiveADinnerParty.com gets things cooking with Rooster PR

GiveADinnerParty.com is currently working with 50 of the largest charities in the UK. A minimum of 50 per cent of the cost of each event ticket sold goes to a charity.

Co-founders Mark Viegas and Sze Lin Lim, who had a chance meeting off an island in Malaysia, and were inspired by the sense of community they encountered on their travels, have appointed Rooster PR to launch the platform in the UK.

Rooster’s brief is to deliver a strategic PR and social media campaign to build awareness and educate consumers and the media about the brand, with the ultimate goal of encouraging sign-ups to the site and distinguishing it from others in the social eating space.

Mark Viegas said: “We’re thrilled to have Rooster on-board. Their broad consumer lifestyle experience and industry contacts will be invaluable in helping to get the word out about the site.

"The fundamental ethos behind GiveADinnerParty.com is about bringing people together by bridging the gap between the online and offline world. The creation of the site has been a labour of love and we’re very much looking forward to showcasing the finished product to the public and seeing the creation of many friendships as a result.”

James Brooke, managing director at Rooster PR, commented: “Working with innovative and visionary start-ups such as GiveADinnerParty.com is what brings us to work every day. We’re looking forward to implementing a creative strategy to raise awareness of the site and are confident it is set to be the next big thing.”