From Usain Bolt to Team GB and Superhumans, brands have been getting creative with their Rio 2016 campaigns.
To mark the start of the Olympic Games, The Drum has pulled together an opening ceremony of its own featuring the best ads from official and non-official Games sponsors.
Scroll down to take a look at spots from around the world, and vote for your favourite to be crowned our Ad of the Day before 4pm today (Friday 5 August).
Procter & Gamble: advert-top-1 by Wieden+Kennedy
By Procter & Gamble
Channel 4: advert-body-2 by 4Creative
By Channel 4
USA Swimming: advert-top-1 by Colle+McVoy
By USA Swimming
Coca-Cola: advert-body-1 by McCann Worldgroup
By Coca-Cola
Camelot UK Lotteries: advert-top-1 by ITV Creative , ITV AdVentures, ITN Productions & Ar...
By Camelot UK Lotteries
Nike: advert-body-2 by Wieden+Kennedy Amsterdam
By Nike
Gatorade: advert-body-1 by TBWA\Chiat\Day LA
By Gatorade
Samsung: advert-body-1 by Leo Burnett
By Samsung
Gillette : advert-body-2 by Grey New York
By Gillette
Chobani: #NoBadStuff by Opperman Weiss
By Chobani
Always: advert-top-1 by Leo Burnett
By Always
Minute Maid: advert-top-1 by Doner
By Minute Maid
Samsung: advert-top-1 by Leo Burnett
By Samsung
Visa: advert-body-1 by BBDO
By Visa
Team GB: Bring on the Great by krow Group
By Team GB
BP: advert-top-1 by PSONA Films
By BP
DFS: advert-top-1 by krow Group
By DFS
UNHCR: #WithRefugees by Grey London & Just So
By UNHCR
National Lottery: advert-top-1 by AMV BBDO
By National Lottery
To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage.
To view more marketing insights into Rio 2016 visit The Drum’s Olympics hub here.