Programmatic spend on video is set to rocket in the next year, with over 80% of respondents to a survey conducted by The Drum in association with The Trade Desk expecting to increase budget allocated to it.
The Drum surveyed 200 agency professionals with responsibility for purchasing media to gain a more detailed understanding of what clients expect from programmatic video.
The findings of this survey were then debated by an expert panel of programmatic thought leaders. The survey data and the ensuing debate fed into the production of The Drum Market Insight Report: Programmatic Video Edition, in association with The Trade Desk.
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