J. Walter Thompson acquires iStrategyLabs to expand US real-time offering
J. Walter Thompson has acquired independent digital agency iStrategyLabs (ISL) to expand its real-time marketing content production offerings in North America.
![ISL Matt Eastwood Peter Corbett Tamara Ingram[1]](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/90538/isl_matt_eastwood_peter_corbett_tamara_ingram1_0.jpg?w=608&ar=default&fit=crop&crop=faces&auto=format "ISL Matt Eastwood Peter Corbett Tamara Ingram[1]")
ISL Matt Eastwood Peter Corbett Tamara Ingram / JWT
The agreement will see J. Walter Thompson look to build on its innovation focused strategy in the region and offer clients of both agencies a broader range of production capabilities - including a fully equipped 20,000 square ft office, multimedia studio and device prototyping workshop space.
Under the deal, ISL will continue to operate independently out of Washington DC, with chief executive Peter Corbett leading both DC and a new office within J. Walter Thompson Company’s New York headquarters.
Corbett will now report into Stefano Zunino, chief executive for JWT in the Americas whom he will work closely with alongside the New York team which is led by Lynn Power, the chief executive officer at J. Walter Thompson New York.
“We have a fast growing business in North America, an amazing team and a great track record of award-winning work. With ISL, I believe that we will be able to deliver even more innovative solutions for our clients” said Tamara Ingram, J. Walter Thompson’s global chief executive.
The consultancy's worldwide chief creative officer, Matt Eastwood, said that he was looking forward to the "great work" the agencies will create together.
Corbett founded ISL in 2007, the agency counts Facebook, NBCUniversal and Nickelodeon among its clients.