Vodafone moves Australian media business to GroupM to align with global ‘Team Red’ deal

Vodafone moves Australian media business to GroupM

Vodafone has moved the final part of its global media account to GroupM to create a unified deal for its bespoke ‘Team Red’ arrangement with the agency.

The Australian media business has moved from another WPP AUNZ agency Bohemia to GroupM, marketing the final territory to move into the specially created Vodafone media unit at GroupM ‘Team Red’.

The telco has already put this unit live in all markets and it said it expected the Australian part of the agreement to be set up by 31 October this year.

Vodafone chief marketing officer, Loo Fun Chee, said: “Bohemia has been an instrumental partner in helping us tell our turnaround story. We thank it for its work during that time, including our brand relaunch and most recently Vodafone’s network demonstration partnerships with Nova, Channel 7 and Prime.

We saw an opportunity to leverage WPP GroupM Media’s solid understanding of our global business as we enter this exciting new period of growth. We look forward to working with fellow WPP GroupM agency in the future,” she said.

Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte