Roker Media has set its sights on livestreaming and today announced a partnership with HooplaHa-Only Good News to feature HooplaHa’s Happy Hour programming as part of its Live Streaming Network (LSN). In June, Roker Media announced that, in conjunction with Brave Ventures, it would produce the first-ever “Live Fronts,” a Newfronts-like day devoted to monetizing livestreaming.
HooplaHa programming on Roker Media’s LSN will kick off in August with “JoyStory,” a program that follows JoyRide cycling instructors Adam Keller and Jared Marinelli as they plan their wedding. Additional programming to follow will feature Virginia Mahoney (founder of Bkind), Francesco Clark (Clark’s Botanicals), (Barbara Reich) Life Organized, and the rescue dogs of Life in the Dog House.
“We are always looking for unique and inspiring partners,” said Al Roker, Chairman, Roker Media. "HooplaHa provides access to compelling, uplifting, socially aware content that is also entertaining. We expect to drive a thoughtful and immediate conversation around how to make the world a kinder, more compassionate place by connecting viewers into the HooplaHa programming in real time through YouNow, Periscope, YouTube, and Facebook Live.”