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Brexit Vodafone Marketing

Vodafone boss claims the UK is still an ‘attractive’ place to be post-Brexit vote

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By Seb Joseph | News editor

July 23, 2016 | 2 min read

Vodafone’s chief executive has rowed back on his earlier claims that Vodafone could quit the UK following the referendum, insisting that it’s an “attractive place to be”.

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Vodafone boss claims the UK is an ‘attractive’ place to be post-Brexit vote.

The Telegraph reports Vittorio Colao assured “nobody’s looking at any plan” to move the telecommunications giant’s headquarters from the UK, despite earlier claims that it would consider doing exactly that should the country leave. "We have no plans to look at anything different to where we are now," Coloa added.

His comments came as Vodafone posted a 3.2 per cent slip in UK sales to £1.9bn in the three months to July, mainly due to the “continued operational challenges” from a new IT system that has caused issues with its customers’ mobile phone bills. Vodafone’s performance was also dented by a cap on roaming fees and customers switching to rivals.

The UK accounts for around 15 per cent of Vodafone’s sales and new boss Nick Jeffrey is tasked with steadying the ship after a testing year. Colao said the business is "focused on improving our performance in the UK" and investing in its IT system to fix the billing issues.

"The positive news is we're seeing fewer billing mistakes, but we have another few months of hard work ahead," he added.

Vodafone was recently named the worst mobile operator for customer complaints, mainly due to the criticicms its faced in the wake of the issues with its new billing system, according to Ofcom.

Brexit Vodafone Marketing

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