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Sainsbury's Marketing

Sainsbury’s pledges same-day online grocery deliveries

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By John Glenday, Reporter

July 22, 2016 | 1 min read

Supermarket chain Sainsbury’s is to redouble its efforts in the burgeoning online sphere with a pledge to provide same-day deliveries for customers who order digitally.

The service will be trialled in three locations initially with plans to expand to 30 stores by Christmas and comes as a retort to an increasingly confident Amazon, which is already offering same-day deliveries in London under a partnership agreement with Morrisons.

Sainsbury’s has chosen Streatham Common, Richmond and Brookwood for the launch of its service which will guarantee delivery within six hours to any shopper who orders prior to 12:00. This represents a significant improvement on the current system which requires shoppers to place their orders a day in advance.

Sainsbury’s is currently the UK’s second largest supermarket group but has been fighting a rearguard action to arrest further erosion of its business at the budget end by Lidl and Aldi.

The online grocery market is set to expand from around £9.8bn at the end of this year to £15bn by 2020, according to market analyst Mintel.

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